Pooches, parrots and partygoers filled the streets of Soulard to celebrate the 30th annual Purina Pet Parade, a staple of the St. Louis Mardi Gras season.
Dan Koehler, a Purina spokeswoman, said its team estimated between 80,000 and 90,000 people at the event last year, when more than $15,000 was raised for the House Springs-based Open Door Animal Sanctuary.
In addition to its philanthropic ties, the parade and Mardi Gras festivities bring out St. Louisans' creativity, Koehler said.
“People will ideate for months and then take weeks to handcraft unique individual Mardi Gras-inspired costumes," he said. "It's always fantastic to see pet owners out sharing that bond with their pets, sharing some smiles with the community.”
Tammy McPeek, of O’Fallon, Missouri, trekked to the parade along with her husband, Lee, and their two Shih Tzus — Mr. Meatball and Olive — who were found basking on the warm Sunday afternoon.
"The tuxedo jacket that we put together took probably 60 hours to make," she said. "We put a lot of time into it because it's really fun, and we just want to make it special every year."
In addition to Purina's Pet Parade, festivalgoers enjoyed trying what local eateries had to offer during the Taste of Soulard event and cheered on pooches during the Tito’s Vodka Wiener Dog Derby — the longest-running wiener dog race in the nation.
The race was highlighted by a matchup to predict the outcome of Super Bowl LVII between Eddie, a 4-year-old chihuahua wearing a Kansas City Chiefs jersey from St. Louis County and Speckles, a 3-year-old long-haired dachshund in Philadelphia Eagles gear from Swansea.