Nestle Purina PetCare Co. has agreed to buy Petfinder, the online pet adoption website, from Discovery Communications LLC.
The St. Louis-based company announced the purchase Wednesday. Terms were not disclosed.
Nestle Purina says the deal, to be completed in July, will allow it to broaden support for pet welfare organizations and strengthen its role as a leading provider of online pet-related information.
The Petfinder website gets 100 million visits each year. It has been responsible for more than 22 million adoptions since it was founded in 1996. The site features more than 315,000 adoptable pets from about 14,000 animal shelters and rescue groups in the U.S., Canada and Mexico.
Nestle Purina is part of Swiss-based Nestle S.A.
