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Ted Drewes Jr., who made his family’s frozen custard business a St. Louis institution, dies at 96

From left to right: Rod Cameron, Jeff Alblinger, and his wife Diane, from Redlands California, enjoy Ted Drewes Frozen Custard before going to a Cardinals game on Wednesday, August 28, 2024.
Sophie Proe
/
St. Louis Public Radio
From left: Rod Cameron, Jeff Alblinger and his wife, Diane, from Redlands, Calif., enjoy Ted Drewes Frozen Custard before going to a Cardinals game on Wednesday.

Ted Drewes Jr., who led his family’s beloved frozen custard business in St. Louis for decades, has died. He was 96.

His customers say he lived a life worth celebrating.

St. Louis native Kathy Smith said she appreciates how he kept the St. Louis institution alive for so long.

“I drove all the way up from Charlotte, North Carolina, last night,” Smith said Wednesday when she learned of his death. “That's really sad. I mean, I can remember back in the '80s, going out with my friends, and then before the night was over, hitting Ted Drewes.”

From left to right: Jessica Szymczak, 28, and her mother Julie, 61, and her aunt Lisa Carr, 57, sit on benches enjoying Ted Drewes Frozen Custard on Wednesday, August 28, 2024.
Sophie Proe
/
St. Louis Public Radio
From left: Jessica Szymczak, 28, and her mother, Julie, 61, and her aunt Lisa Carr, 57, sit on benches Wednesday enjoying Ted Drewes Frozen Custard.
Ted Drewes Jr. holds a custard upside down to demonstrate its admirable viscosity.
Ted Drewes
Ted Drewes Jr. celebrated his 96th birthday on Feb. 17. The frozen custard business toasted him and his devotion to the dessert.

Drewes followed in the footsteps of his father, Ted Drewes Sr., who opened his first frozen custard store in Florida in 1929. A year later, the elder Drewes opened another store on Natural Bridge Road in St. Louis, then one on South Grand in 1931.

In 1941, the family opened the store on Chippewa Street, now Ted Drewes’ flagship location.

Drewes Jr. led the dessert shop for more than 80 years, helped by four generations of family members and employees. He expanded the family business to sell other treats and Christmas trees.

Champaign, Illinois, native Diane Alblinger, who now lives in Southern California, has been coming back for much of her lifetime.

She said Drewes’ dedication to the St. Louis region won’t be forgotten.

“He's brought a lot of joy to a lot of people, so his life had a lot of value,” Alblinger said. “It's sad that he passed, but I'm sure that his memory will live on in his custard forever.”

In a Facebook post to mark his birthday in February, company representatives described Drewes as “a living legend.”

“His dedication to keeping the St. Louis staple alive for generations is truly inspiring,” they wrote.

Ted Drewes Jr. provided more than creamy custard — he uplifted St. Louis

Whit Westbrook, 4, leans on his mother, Kelsey while having a frozen treat from Ted Drewes Frozen Custard on Wednesday.
Sophie Proe
/
St. Louis Public Radio
Whit Westbrook, 4, leans on his mother, Kelsey, while having a frozen treat from Ted Drewes Frozen Custard on Wednesday.
Ted Drewes Frozen Custard shirts hang inside the shop's window on Wednesday.
Sophie Proe
/
St. Louis Public Radio
Ted Drewes Frozen Custard shirts hang in the stand's window on Wednesday.
People standout Ted Drewes Frozen Custard waiting to order on a hot Wednesday, August 28, 2024.
Sophie Proe
/
St. Louis Public Radio
Customers place their orders at Ted Drewes Frozen Custard on a hot Wednesday afternoon.

Lauren Brennecke is a general assignment reporter at St. Louis Public Radio and a recent graduate of Webster University.