Each year, the Pew Research Center’s Project for Excellence in Journalism releases a report about the state of the news media.
The Center’s report for 2013 shows the newspaper industry is down significantly, specifically employment, which is down “30 percent since 2000 and below 40,000 full-time professional employees for the first time since 1978.”
The report identifies six major trends:
- The effects of a decade of newsroom cutbacks are real – and the public is taking notice.
- The news industry continues to lose out on the bulk of new digital advertising.
- The long-dormant sponsorship ad category is seeing sharp growth.
- The growth of paid digital content experiments may have a significant impact on both news revenue and content.
- While the first and hardest-hit industry, newspapers, remains in the spotlight, local TV finds itself newly vulnerable.
- Hearing about things in the news from friends and family, whether via social media or actual word of mouth, leads to deeper news consumption.
Host Don Marsh talked with Amy Mitchell, Acting Director of the Project for Excellence in Journalism at the Pew Research Center, and Jim Steward, a partner/owner of St. Louis-based Dicom Marketing Services.
Related Event
Public Relations Society of America - St. Louis Chapter and American Marketing Association Present Discussion on Pew 'State of the Media' Report
Thursday, April 18
4:30 p.m. - 6:30 p.m.
UMSL at Grand Center, 3651 Olive St.
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