Christopher Loss has a plan for the art scene in St. Louis — and he’s ready to execute.
While Loss was winning the hearts of St. Louisans with his successful apparel line Profield Reserve, he was also building community with local musicians and visual artists. Since Profield’s brick-and-mortar store on Cherokee Street opened in 2020, Loss has hosted concerts, parties, pop-ups and galleries while selling his wares.
Now, he is shifting focus with the storefront. Loss has moved Profield Reserve back to online only and is creating Field Club Media, an all-in-one creative agency and convening space.
“I started creating relationships with people over these years [with Profield Reserve] but during that time, people are coming to me with projects,” Loss told St. Louis on the Air. “One thing led to another, and it kind of snowballed into music events and then DJ lineups and just curating just events in general. It helped because I had space, I was willing to listen and I was willing to say ‘yes.’”
As Loss’ storefront gets a facelift, he curated an art exhibition that he calls Inside/Outside, which opens at Sophie’s Artist Lounge on Saturday. Forty artists, including Loss, will have their art displayed until the weekend of Music at the Intersection in Midtown. Loss said that he wants to make opportunities like these accessible to artists who have not been able to showcase their work in St. Louis’ most popular gallery spaces.
“I'm going down this path of creating space for people that are unrepresented or just don't have the opportunities. A lot of these artists, I would say 99% of them, have a regular 9 to 5. Some of them haven't been in shows, and some that have been in shows, they're usually on and off a wall within 24 to 48 hours,” Loss said. “So no one really within the city gets to know who they are. I think with having this four-month-long exhibition, it’s going to really show the city that there is so much unrealized talent here that we need to find more spaces for them and give them platforms.”
For more about Christopher Loss’ mission to make space for artists on the “ground level,” Field Club Media and Inside/Outside, listen to St. Louis on the Air on Apple Podcasts, Spotify, YouTube or by clicking the play button below.
Related Event
What: Inside/Outside exhibition
When: 6 p.m.-8 p.m. June 8
Where: Sophie’s Artist Lounge, 3333 Washington Blvd., St. Louis, MO 63103
“St. Louis on the Air” brings you the stories of St. Louis and the people who live, work and create in our region. The show is produced by Ulaa Kuziez, Miya Norfleet, Emily Woodbury, Danny Wicentowski, Elaine Cha and Alex Heuer. Roshae Hemmings is our production assistant. The audio engineer is Aaron Doerr.
