Align your brand

with the people who shape St. Louis
through St. Louis Public Radio

Jeremy Goodwin interviews Anita Fields on Friday, April 14, about her art installation 'Way Back' in Benton Park.

St. Louis Public Radio (STLPR) is a non-profit media organization, delivering accuracy and understanding. Its team of local reporters and producers push the boundaries of storytelling, bringing context and humanity to the issues and ideas that affect life in the metro region, Rolla, Quincy and rural areas in Missouri and Illinois. With award-winning local news coverage, original podcasts, jazz and classical music channels, and national and international news from NPR and the BBC, STLPR is a listener-supported service of the University of Missouri–St. Louis.

Partner with us to be a brand that listeners prefer and share with others.

Modern audio with timeless appeal

Danny Wicentowski, Aaron Doerr, Alex Heuer, Elaine Cha, Miya Norfleet and Emily Woodbury go hands in before the show.

Serving as a multiplatform forum for topics important to the region, St. Louis Public Radio’s educational mission anchors the passionate bond our community shares with us.

STLPR accompanies news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.

Sponsors get results

84%

of listeners take action in response to a public radio sponsorship message

72%

of listeners hold a more positive opinion of a company that supports public radio

68%

of listeners prefer to purchase from public radio sponsors

Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023

Purpose-driven Audience

Rows of lawn chairs in the Public Media Commons between S T L PR and Nine P B S filled with 2024 Theatre Show case attendees

STLPR Audience Snapshot

St. Louis Public Radio is for anybody and everybody. Communities throughout St. Louis, Rolla and Quincy enjoy our freely accessible content. What unites such a broad audience? Learning. Equality. Authenticity. These are some of the values that our listeners share that guide their consumer choices and elevate their brand loyalty.

Each month, more than 239,000 different people listen to STLPR.

Educated

112% more likely to hold a post-graduate degree, STLPR's audience prioritizes education and lifelong learning.

Influential

65% more likely to work in management, business or finance, STLPR's audience drives trends through word of mouth and influences corporate and social networks.

Culture

186% more likely to contribute to an arts or cultural organization, STLPR's audience is passionate about the arts and flocks to cultural events.

Community-Minded

91% more likely to donate money or time to environmental causes, STLPR's audience participate in local initiatives and are highly active in the community.

Sources:
Nielsen Audio PPM, St. Louis Metro, Aug 2022-Jul 2023, M-Su 6a-12m, A18+
St. Louis Metro, Scarborough R1 2023 Jan 2022-Mar 2023, A18+
Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023

Sponsorship Opportunities

Sponsorship through STLPR signals that your business invests in a local, independent source for news and culture. By using a multiplatform strategy to extend audience reach and reinforce your brand message and frequency.

The elevator within the Gateway Arch rises. Photo credit Matthew Dillon on Flickr

How sponsorship works

We create engaging and unique messaging that resonates with our audience based on your needs
Our highly attuned audience receives your messages in a clutter‑free environment
Our audiences take action to learn more about you and support your brand