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Bet365, based in England, will have advertising throughout Busch Stadium as well as on various media platforms.
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The GOP secretary of state told St. Louis Public Radio that there was not any reason to fast-track sports betting rules.
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Secretary of State Denny Hoskins rejected speeding up the process to begin sports betting.
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Missouri's sports betting legalization comes with a $5 million compulsive-gambling fund that proponents hope will help the state avoid the rise in addiction other states have seen as bettors started placing bets from their homes.
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Missouri voters in November narrowly passed an amendment legalizing sports betting, but the system faces challenges before anyone can actually start gambling.
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Almost 10,000 votes not reported on Election Day in Christian County go heavily against Amendment 2, while small changes elsewhere in the state add to majority.
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Missouri voters passed a majority of the proposed ballot measures, amending the state constitution to ensure the right to an abortion, legalizing sports gambling in the state and more.
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The Midwest Newsroom analyzed the funders behind high-profile proposed ballot measures and the amount they’re spending. Abortion and sports betting campaigns are the leading targets for out-of-state money.
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Critics say sports gambling revenue could have little effect in Missouri's education.
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Brooke Foster of Missourians Against the Deceptive Online Gambling Amendment was a guest on the latest episode of the Politically Speaking Hour on St. Louis on the Air.