Sports Economy

The region is already set to host the Division I Men’s Ice Hockey finals 2025 and the first and second rounds of the Division I Men’s Basketball championship in 2026.

Analysts project college athletes across the U.S. will receive hundreds of millions of dollars in name, image and likeness contracts this year.

While fans are excited about the arrival of Major League Soccer in St. Louis, the new stadium could be the beginning of a more vibrant…